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11 Dollar Bill Helps Piggyback Create a Buzz for Cheeba Chews

Studio provides post service for a hilarious social campaign promoting the brand’s new lemon meringue flavor of edibles. CHICAGO and BOULDER—11 Dollar Bill ended things on a high note in providing editorial, graphics design and post services for a new social campaign for Cheeba Chews, a maker of bite-size cannabis edibles. Conceived and produced by ...

The post 11 Dollar Bill Helps Piggyback Create a Buzz for Cheeba Chews appeared first on Broadcast Beat - Broadcast, Motion Picture & Post Production Industry News and Information.

Director Kevin Smith of STORY Creates a Crime Drama with a Funny Twist for Gumout

CHICAGO— A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smith of STORY. Conceived by Cramer-Krasselt (C-K), the clever ad is set up to look like a scene from a gritty TV crime drama as ...

The post Director Kevin Smith of STORY Creates a Crime Drama with a Funny Twist for Gumout appeared first on Broadcast Beat - Broadcast, Motion Picture & Post Production Industry News and Information.

Chris Karabas Joins Accomplice Media as Executive Producer

Los Angeles— Accomplice Media, founded and led by executive producer Jeff Snyder, has added Chris Karabas as executive producer. Karabas brings more than 20 years of top-level sales, creative and production experience, most recently as head of the production company Revival, which he co-founded with director/writer Zach Braff. In tandem with the move, Braff will ...

The post Chris Karabas Joins Accomplice Media as Executive Producer appeared first on Broadcast Beat - Broadcast, Motion Picture & Post Production Industry News and Information.

Howling Music Scores Spot Promoting the NFL’s LGBTQ+ Support

NASHVILLE— Howling Music scored the music for a new ad from the NFL, the Trevor Project and Los Angeles agency 72andSunny. Released in tandem with Pride Month, the spot proclaims the league’s support for the LGBTQ+ community through series of statements in white-on-black lettering that begins “Football is gay. Football is lesbian. Football is beautiful. ...

The post Howling Music Scores Spot Promoting the NFL’s LGBTQ+ Support appeared first on Broadcast Beat - Broadcast, Motion Picture & Post Production Industry News and Information.

Breakdown: The Making of Big Game Commercials

Par : Mike Maher

Take a look behind-the-scenes of the big commercials from Reddit, Frito-Lay, Amazon, and Paramount that premiered at Super Bowl LV.

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