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Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

Par celiavine

Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while improving operational efficiencies for Digital, Broadcast TV, Cable, ...

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