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The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform Across All Platforms and Markets

Par celiavine

Matrix, the only global ad sales platform built for media, today announced that The Jim Pattison Broadcast Group will implement their Monarch media ad sales platform across all television, radio, online properties, throughout all of their markets. The enterprise-wide adoption of the platform will deliver the Canadian broadcaster the connected transparency needed across their teams ...

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