Elke Radtke aka Juladi performs since more than 10 years in almost 30 different countries. She specialices in analog handmade mirror visuals. Her style is very unique, she won the mapping festival VJ competition and she loves to VJ, make interactive video dance performances, mappings, still prints, audiovisual shows and interactive video installations. www.juladi.de
We decided that it makes sense to write an article answering the question: “How much video mapping projection show costs?” since sometimes we get a lot of requests to create a video show for clients. Sometimes the cost of videos does not suit the customer’s requirements
For example, a clients wants to get a mapping on buildings of 100 square meters for the budget of 5000 Euros. I thinks such article will be useful, not only for our company, LIME ART GROUP, but also to other companies but also to other companies that develop video show and also to their clients. So, let’s make it clear.
Every year we analyze the market by requesting different marketing agencies or by our own forces. It is not a secret that any event company making requests about costs from different video mapping companies about event info, about technical characteristics of the building, creative assignment for content development and technical provision can easily estimate average price of such architecture mapping, since it is the main niche, in our opinion, and it makes up 80% of the whole market. We wrote in our previous article “How to order Video Mapping – conditions that are necessary to know” how and where to request for development of our video mapping and we will go through each term and calculate how much it can cost.
Let’s imagine that are a Client (not intermediary), for example, line employee of a hotel, somewhere on the seacoast. You are appointed to organize 3D video mapping show. You start searching, you find international companies in the net or local providers through your own acquaintances and you send the info about the event, how many minutes of show you want to have, idea for the content, height and width of the building and several photos of the architecture. As a result, a good video mapping company is that one which maximum in 2-3 days will send you their proposal in which they will show the price for development of the content, technical provision and additional conditions. It means that such company has got their own technical resources (projectors, media servers) and employees who for 2-3 days can draw not very big sketches (not in a video format, images are enough), that can give you enough information to approve or not to approve the project.
But if a company spends more than 2 or 3 days to prepare such commercial proposal, then there are several options, either this company is extremely cool and overloaded with projects, then you can expect quite high price since it Brand, or in the second scenarios the company has sent your request to another video mapping company which deals with technical rental of the equipment and expects the answers from the second company. In the second version, you have to understand that it can take longer than it was planned. Without any doubts, big projects require a lot of different preparation and calculations, including logistics, insurances – nobody will easily send you 10 Barco Projectors 20 000 Lumen each to another country. In most cases, in very experienced video mapping companies, for a lot of years of competition and international projects participation, a new skill appeared. This skill with help of templates helps to create such proposals very quickly by substituting client’s name and changing the project name.
Requirements can be different, somewhere content matters, somewhere projection quality (more contrast or more projectors), but there is a myth that projectors rent makes up approximately, 60-80% of the total budget. This is not true. There are agencies that charge from USD$ 180,000 to 300,000 to develop 10 minutes content for a building of average height, although the equipment makes up only USD$ 30,000 per day.
When our colleagues made a request to several video mapping companies all over the world we got the following results. If we roughly want to show market realies, 1 minute of mapping show (without technical supervision) will cost from Euro 1500 to 3000. It seems to us that to calculate the price per minute (thousands per minute) is not correct. The biggest prices that came to us were from Belgians: they asked Euro 320 000 per 10 minutes. Britains rank the second , they asked Euro 180 000 per 10 minutes Show. The lowest prices came from Belorussian company: they asked 2000 EUR per 10 minutes. I want to say that the sum included not only the content development but also physical projection mapping setup on the stage/venue. Certainly, transfer and accommodation are paid separately.
Technical provision costs differently depending on the country and projectors. Taking into accounts that we want to see a picture with high quality, let’s consider projectors with lighting of 20 000 Ansi Lumen. According to recent market research, the cheapest projectors for this level can be rented at USD$300 a day, the most expensive are rented at USD$ 5000 per one working day (including spare lamps). In most cases, it is necessary to take a projector two days before the event. The first day is devoted to setting up all equipment, the second day is for “Show must go on” procedure. Some companies start charging as soon as the projector leaves the warehouse. It means that you have to include transfer, also. It is necessary to understand that there are companies which have millions of profit per day, they own a lot of projectors, additional equipment, media servers and their media technicians. They are ready to give their projectors for renting only for weeks, only. It is possible to buy such equipment at a good price, after such rent. Also, Big rental companies are not going to give their equipment without their employee. The price of such service depends on the country where you stay (accommodation costs) and the company itself but the average price is to from 50 to 200 euro per day, per person + transfer and accommodation.
So, let’s think that for this mapping on the four floor hotel event it is enough to use 2 Video Projectors of 20K Lumens and let’s take the average price of such projectors, approximately, 2000 euro. So, 2000 euro, 2 days and 2 projectors make up 8000 euro. If we fly, approximately, up to 3000 euro for logistics and 2000 euro for a media technician. Totally, 13 000 euro net.
Again a lot of uncertainties since there are different requests as well as animations and techniques are different. For example, there are animation studios that charge $200 per one second of 3D animation. In video mapping there also can be animation of personalitis, Character Animation but let’s take it simple and take as an example of animation of architecture itself including 3D displaces, extrusions, animation of archtectural elements and visual effects on layers. As I wrote earlier, those 100 companies that were requested gave us different charges but if we take middle average price it will be 2000 EUR per minute. Ten minutes will be Euro 20 000. Summing technical supervision and content development will be 20000+13000. Adding there also accommodation, it will be 35000 EUR. This is the cost of of the project the average level of complexity and comprehensiveness. But it seems to me that start-up companies can do it even cheaper since it is more important to them to declare their existence. Doing this they can dump the market without any awareness that in future they will bring up those clients who would not like to pay them more.
But I told you that it is not possible to calculate video mapping like this. This is a service and one provider can charge one price and another provider can charge another price. But it is not only price that matters but also quality, trust, reliability and understanding if something goes wrong your provider, video mapping company, will correct the situation without any losses. There are a lot of pieces of simple animation in Victoria Secret Show. This animation is very simple and can be made by any student of the first course for 100-300 dollars but due to the fact that there are necessary people working and they will never let you down the price is going up very quickly.
For every client we are creating the personal quote and in most cases we try to go into business process since there are some situations when video event as itself is not needed, at all. If the client can invest 320 000 EUR it makes sense to invite local celebrities and organize several events. Or, to do nothing and buy a house somewhere in Greece :). But there is a dilemma of the whole life: if you want to get more, you have to give more, if you want to get quality, you have to pay more for that quality. It is always necessary to investigate the situation – that is what we do in LIME ART GROUP.
We offer the best solutions in the industry for media and shows on request. Now, we are not only dealing with video projection shows. We are transforming to ready made solutions, 3D animations for video mapping, which get new forms and shapes with the help of talented artists and video mapping companies all over the world. In any case, write to us, we can either prepare video mapping show by ourselves, or advise our partners and specialists who can help you to prepare very nice impressive 3d mapping show at a good price and we can guarantee the quality of such production.
The article is sponsored by LIME ART GROUP
Looking to create a bold and unique wedding décor element for your big day? Transform your wedding venue with the help of projection mapping also known as video mapping or video projection mapping. Take your guests on a journey to any city or landscape in the world. Create decorations or memorable instances with special effects on walls, floors, objects or literally anything you like. Unlike traditional décor which leaves with limited décor options and a static décor through the evening, video mapping allows you to transport your venue at the click of a button.
Projection mapping uses high-resolution content to seamlessly project onto walls and ceiling of virtually any event space, transforming the venue into an entirely different and unique environment. This technology is not limited to flat surfaces or walls, you can project on irregular shapes and turn them into displays. You can even use video mapping on your wedding cake to make that special moment even spectacular. You can buy some pre-made high quality content here, which goes perfectly with any wedding cake.
Mapping essentially means that a complex array of software programs and media servers are used to control the pixels of a projector to match the object you want to project on.
Customize the venue
Video projection mapping allows you to create any effect immediately and affordable. A couple can create visuals journeys which no stat wedding décor could ever achieve.Changing scenes at will, unlike traditional decorations. Virtually create anything you like and I mean anything. Each couple is unique and projection mapping allows you to express exactly that. Once you have the venue mapped with projectors, your guest can enjoy different themes through the day at the push of a button. Every couple can create a unique and expressive environment. Create awe-inspiring visuals journeys for the entire evening. The best part, your guests will remember the day forever.
Content is key.
Once you have the venue and hardware requirements nailed down. Content is what you need to transform the venue, every video mapping show naturally needs content. You can either hire a studio or an artist to create content completely or pick up some of our high-quality video loops that are perfect for your wedding cake and add your own style. Hope you have a fabulous wedding!
It is a short edit of our 6 min long artwork created for White Night Melbourne 2018 on the Royal Exhibition Building.
Buildings came to life and transformed?
Mythical, Magical creatures were real?
There was a 5th dimension?
Spirituality and higher consciousness had a visual presence?
There was a portal to another more perfect world?
Creative theme: David Atkins / White Night Melbourne
Creative concept: István Dávid, Csaba Világosi, Viktor Vicsek
Art Director: Csaba Világosi
Technical supervisor: Viktor Vicsek
3d modeling: Dániel Szalkó
Producer: István Dávid
András Nagy aka XYZ
Character animation: Bálint Benkovits
Sound design: Fine Cut Bodies
Projectors and technical execution: Electric Canvas
Direction_Design_Animation: Ouchhh (ouchhh.tv)
Sound Design: Audiofil
In mathematics, the inclusion map of one space into another is denoted by the lowercase iota. Light is the single element which can be perceived by the eye. Iota is a led installation inspired by light physics and a research to find the origin of geometry. Corresponding to the focus of the observer, the nature of light and its different phenomena can be seen beyond the perceptivity of the human mind and attempts to translate them into a unified, non-spatial form.
Studio ENESS transformed an old-school bus to take you on a trippy journey to stillness for their latest art installation, The Midnight Special.
Commissioned by Strawberry Fields Festival
Design and production: ENESS
Visuals: Hyper Reelist (Jobe Williams)
interactive light sculpture
Schwabinger Tor | München | April 2017
mayer+empl project 2017_088
architectural space intervention
The post mayer+empl . P2a . interactive light sculpture . munich . 2017 appeared first on Video Mapping Blog.
interactive light sculpture
München | April 2017
mayer+empl project 2017_090
architectural space intervention
The post mayer+empl . a62 . interactive light sculpture . munich . 2017 appeared first on Video Mapping Blog.
interactive audiovisual installation
Eylauer Straße | Berlin | August 2017
mayer+empl project 2017_097
architectural space intervention
The post mayer+empl . bx2d_ES16 . interactive audiovisual installation . berlin . 2017 appeared first on Video Mapping Blog.
interactive light sculpture
r3103 | München | Oktober 2017
mayer+empl project 2017_100
architectural space intervention
The post mayer+empl . LED . interactive light sculpture . munich . 2017 appeared first on Video Mapping Blog.
The „Whitelounge“ at Dormero Hotel Stuttgart is an ideal template for a site-specific 360° 3D projection mapping by TNL. The 28-channel surround sound transforms the visual experience into a holistic experience. Flames, water and other natural elements appear within reach – the observer has the feeling of being in the middle of the action. thenightlab.com/projects/3d-projection-mapping-dormero-hotel-stuttgart/
The post 3D Video Mapping // 360° Panoramaprojektion Dormero Hotel appeared first on Video Mapping Blog.
A new media exhibit piece designed to push the boundaries of digital identity. This piece was created with spatially augmented reality/projection mapping techniques, using software developed as part of a larger research project.
As a background, this was presented as a final project in a new media art class. A facebook friend request was sent to everyone in the class in order to research their digital identities. Without their knowledge a video of their facebook photos was constructed and a projection mapped mannequin head was used to comment on their photos. The photos are displayed in standard picture frames with a white background image (the photos are not being displayed by a television or active display surface). The talking mannequin head was created by mapping an animated texture onto a digital model of the mannequin head and then calibrating this digital model to the physical model using the software we developed.
FILMED AT MAPPING FESTIVAL – GENEVA – MAY 2011
MEMORSION by MANUEL CHANTRE
Memorsion is a tridimensional audiovisual experience made up of twenty-two large cloth canvases assembled to create a unique maze of video projections. It appears as a labyrinth and pictures a fictive urban world. The audience is invited to enter this disturbing environment and meditate on urban architecture and cultural memory.
Camera: Jerome Monnot,Vania Jaikin Miyazaki
Video assistants: Camille Dedieu, Linda Cavaliero
Editing: Jerome Monnot
Music: Manuel Chantre
Realtime 3D content that matches its support
aka augmented reality by video projection
Made using Smode Studio by Albin Rosa
Music : Booka Shade’s Charlotte remix
THIS IS MY LAST PRODUCTION OF VIDEO MAPPING 3D FOR A GREAT SUMMER DISCOTHEQUE IN SEVILLA. WE WANT TO PLAY WITH THIS BUILDING BECAUSE HAS CUBE FORM IS MINIMALIST AND MODERN, IT HAS NO ARCHITECTONICAL ELEMENTS IS ONLY A CUBE.
Visual installation by Fred Penelle & Legoman
Video taken on May 2012 at Mapping Festival / Geneva / CH
Projection Mapping inatallation for Berlin Light Festival 2017
The post Democracy – Videomapping inatallation for Berlin Light Festival 2017 appeared first on Video Mapping Blog.
The multimedia performance was produced in collaboration with Departament agency for the Russian launch of Lamborghini Urus. The event took place on February 15, 2018 in the Museum of Moscow. We presented a unique mix of multimedia technologies, including projection mapping on voluminous kinetic arrays. The main technological innovation of the show was a specially developed software algorithm that calculated the movement of all 56 kinetic triangles: for this purpose, we used data obtained directly from the design software. The creative visual content of the show was seamlessly connected with the technical part so that all the involved surfaces – kinetic arrays, rows of concrete columns and a screen on the background – formed a striking conjoint picture for the viewer.
For a second year in a row, we were invited by Nomada to participate at the Sharjah Light Festival 2017.
For this occasion we introduced Maestro, a new interactive video mapping, controlled by the user through a futuristic illuminated console.
The installation was set up on a half kilometer long building with 19 video projectors of 20,000 lumens and 8 sky-tracers.
The users were offered to choose between three original Mappings: SAND, MOSAIC and ORGAN.
To complete this creative and technological challenge, Tigrelab teamed up with great talents: Hand Coded was in charge of the generative visuals and sounds, our technological partners ProtoPixel took care of the creative technology and the lighting control, Thomas Aussenac from SoundBox created the Music and Sound Design, and Joan Molins and Roger Amat were in charge of the Motion Design and Animation.
This project has been rewarded during the Sharjah Light Festival 2017 for “Best Installation”.
Original concept, Creative direction and Animation: Tigrelab
PM, concept, generative visual-audio Development: Hand Coded
Creative technology and lighting control: Proto-Pixel
Motion Design and Animation: Joan Molins, Roger Amat
Music & sound design: Thomas Aussenac – Sound Object
Making Of: Felipe Mejia
Sergio Garcia Arribas
Sharjah Light Festival 2017
Organized by Sharjah Commerce and Tourism Development Authority
Produced by Nomada Les Arts Nomades Cie