RIDE (Movie 2018, Italy)
The main scene of the movie was shot in the Piedicastello galleries, Trento. Inside, two triangle-shaped mirrors have been placed, joined by a mounted American, to which 5 projectors have been attached in a vertical position.
Production: @luckyred; @tim.vision
Distribution: Lucky Red
In collaboration with @jack_de_luca_visual
#rideilfilm #luckyred #timvision #cinema #videomapping #scenography #director #rideordie #bike #downhill #trentino #trento #galleriepiedicastello #tunnel #museum #labnove #milano
Hace ya 5 años que producimos (@roman.tower y @felipel.nv) la técnica, interactividad y el software de esta pieza escénica para niños de 18 meses a 3 años para la productora Imaginart. Toda una experiencia y creo que todavía sigue girando 😁
#openframeworks #interactivemedia #kids #millumin #interactive #projectionart #rotorstudio #code #c++ #infraredcamera #motiontracking #interactivefloor #visualarts
This time we want to share a corporate experience of LIME ART GROUP with our readers. Occasionally, during the communication process with our clients interested in video mapping producing services we face certain problems. This article is aimed to provide you with several strategies for successful overcoming the barriers to search of optimal contractor for video projection shows. Truly, the first thing a client confronts with is a hunt for a trustworthy contractor. Imagine an X-mas eve somewhere in Austria. Event Agency is planning to organize an event containing video mapping projection on the central architectural building. Austria is a beautiful country and X-mas is being celebrated especially warm and sincerely. Let’s suppose that Event Agency has already found a Contractor with the help of their friends, partners or clients (as it’s been usually done in Austria). However, there could have been another path. Google, Facebook, Youtube or Vimeo could’ve probably provided them with results on the request, e.g.“video mapping”. Sometimes it’s even cheaper to deal with foreign contractor or vice versa.
We recommend the next resources for productive fishing around the responsible contractor:
Moreover, Lumen Video Mapping Magazine (btw our partners), publish interview with the most remarkable representatives of the industry. It’s worth of spending some spare time at their site as it can be a great source of discoveries and inspiration for the show you are planning: https://www.lumen.club/ Let’s assume that the Event Agency is short of time as usual and needs a local contractor for 3D video mapping.
Importantly, the next criteria should be paid attention to:
While writing the letter of inquiry about the detailed information regarding video mapping services, please ALWAYS include the next set of aspects. Such attitude will save tons of time for both sides.
1. Who and What? Introduce yourself or specify whom you represent. List the general information regarding the event.
2. When? (Put dates, including dates of equipment delivery, setting and testing). In case of the importing of certain equipment, keep in mind the possible shifts in time, which can be caused by custom clearance, documental registrations, etc.
3. Where? State your thoughts concerning the location, the architectural structure, and its facade. Attach frontal photos, sizes (height and width, SAD files with square and architectural elements are even more preferable). The Contractor will calculate the estimate of the project much faster and will create an accurate 3D model based on these schemes.
4. Any Tech support? Projectors, media servers, its quantity, etc. You should also attach detailed sizes of the building and calculate the distance between it and projector stands. The sizes of the building suppose variations in numbers of projectors and types of lenses.
5. What will be the format of a show? Do you need a single 10-30 minute-length show after which the audience will follow to another parts of entertaining program? Or do you require series of night-installations, held every evening, minimum for 7 days?
6. What duration do you need? 5, 10, 15, 20, etc. minutes?
7. Budget? If you have possibility to mention it, do it. E.g. some companies (and Lime Artgroup is one of them) prefer to outsource the projects, which range of expenses is too low. Sometimes the Client supposes that the cost of the show is only 3K euro, while sending the referential video of a show, content production of which costs minimum 40K with technical support of about 50K. In such cases Contractor is obliged to explain politely that the collaboration is impossible on such terms.
8. Video Preview. The practice convinces us that periodically potential clients in addition to portfolio, estimate and commercial proposition feel need in getting access to a Video Preview. No doubt, understanding of the way the show will go live is salient. However, the monitor, where you watch the Video Preveiws of a show, won’t provide with a realistic effect! There are numerous factors, influencing the final look of a show: interior illumination, contrast, point of view, etc. For instance, one can print a 3D model of a building and perform a scaled projection. Unfortunately, video preview created offhand will lack quality. Furthermore, it won’t satisfy a client or their clients. You should specify, that in order to create an excellent video preview, an Animator or even several of them will spend a bunch of time. Almost the same amount of time will be needed for creation of the whole project with estimated budget. Therefore, we strongly recommend to spend 10-12% of your budget on production of 1-minute video preview and to pay it directly on the day of order.
9. Got a huge budget? Planning mega-show? Just call a Contractor and deal for in-person meeting. During negotiation process you will be able to discuss mentioned-above points.
Our company provides specialized services in Video Mapping Show Production. You can address to us by filling the form on the site. We will produce a fascinating show by selves or recommend other reliable specialists. Maybe you will need ready-made products, Video Mapping Loops or Video Mapping Toolkits which can be found at LIME ART GROUP VJ Loops Shop Ultimately, we are able to teach you how to create Video Mapping Shows by your own!
The Article is sponsored by LIME ART GROUP
The post What do you should to know ordering projection mapping service appeared first on Video Mapping Blog.
We decided that it makes sense to write an article answering the question: “How much video mapping projection show costs?” since sometimes we get a lot of requests to create a video show for clients. Sometimes the cost of videos does not suit the customer’s requirements
For example, a clients wants to get a mapping on buildings of 100 square meters for the budget of 5000 Euros. I thinks such article will be useful, not only for our company, LIME ART GROUP, but also to other companies but also to other companies that develop video show and also to their clients. So, let’s make it clear.
Every year we analyze the market by requesting different marketing agencies or by our own forces. It is not a secret that any event company making requests about costs from different video mapping companies about event info, about technical characteristics of the building, creative assignment for content development and technical provision can easily estimate average price of such architecture mapping, since it is the main niche, in our opinion, and it makes up 80% of the whole market. We wrote in our previous article “How to order Video Mapping – conditions that are necessary to know” how and where to request for development of our video mapping and we will go through each term and calculate how much it can cost.
Let’s imagine that are a Client (not intermediary), for example, line employee of a hotel, somewhere on the seacoast. You are appointed to organize 3D video mapping show. You start searching, you find international companies in the net or local providers through your own acquaintances and you send the info about the event, how many minutes of show you want to have, idea for the content, height and width of the building and several photos of the architecture. As a result, a good video mapping company is that one which maximum in 2-3 days will send you their proposal in which they will show the price for development of the content, technical provision and additional conditions. It means that such company has got their own technical resources (projectors, media servers) and employees who for 2-3 days can draw not very big sketches (not in a video format, images are enough), that can give you enough information to approve or not to approve the project.
But if a company spends more than 2 or 3 days to prepare such commercial proposal, then there are several options, either this company is extremely cool and overloaded with projects, then you can expect quite high price since it Brand, or in the second scenarios the company has sent your request to another video mapping company which deals with technical rental of the equipment and expects the answers from the second company. In the second version, you have to understand that it can take longer than it was planned. Without any doubts, big projects require a lot of different preparation and calculations, including logistics, insurances – nobody will easily send you 10 Barco Projectors 20 000 Lumen each to another country. In most cases, in very experienced video mapping companies, for a lot of years of competition and international projects participation, a new skill appeared. This skill with help of templates helps to create such proposals very quickly by substituting client’s name and changing the project name.
Requirements can be different, somewhere content matters, somewhere projection quality (more contrast or more projectors), but there is a myth that projectors rent makes up approximately, 60-80% of the total budget. This is not true. There are agencies that charge from USD$ 180,000 to 300,000 to develop 10 minutes content for a building of average height, although the equipment makes up only USD$ 30,000 per day.
When our colleagues made a request to several video mapping companies all over the world we got the following results. If we roughly want to show market realies, 1 minute of mapping show (without technical supervision) will cost from Euro 1500 to 3000. It seems to us that to calculate the price per minute (thousands per minute) is not correct. The biggest prices that came to us were from Belgians: they asked Euro 320 000 per 10 minutes. Britains rank the second , they asked Euro 180 000 per 10 minutes Show. The lowest prices came from Belorussian company: they asked 2000 EUR per 10 minutes. I want to say that the sum included not only the content development but also physical projection mapping setup on the stage/venue. Certainly, transfer and accommodation are paid separately.
Technical provision costs differently depending on the country and projectors. Taking into accounts that we want to see a picture with high quality, let’s consider projectors with lighting of 20 000 Ansi Lumen. According to recent market research, the cheapest projectors for this level can be rented at USD$300 a day, the most expensive are rented at USD$ 5000 per one working day (including spare lamps). In most cases, it is necessary to take a projector two days before the event. The first day is devoted to setting up all equipment, the second day is for “Show must go on” procedure. Some companies start charging as soon as the projector leaves the warehouse. It means that you have to include transfer, also. It is necessary to understand that there are companies which have millions of profit per day, they own a lot of projectors, additional equipment, media servers and their media technicians. They are ready to give their projectors for renting only for weeks, only. It is possible to buy such equipment at a good price, after such rent. Also, Big rental companies are not going to give their equipment without their employee. The price of such service depends on the country where you stay (accommodation costs) and the company itself but the average price is to from 50 to 200 euro per day, per person + transfer and accommodation.
So, let’s think that for this mapping on the four floor hotel event it is enough to use 2 Video Projectors of 20K Lumens and let’s take the average price of such projectors, approximately, 2000 euro. So, 2000 euro, 2 days and 2 projectors make up 8000 euro. If we fly, approximately, up to 3000 euro for logistics and 2000 euro for a media technician. Totally, 13 000 euro net.
Again a lot of uncertainties since there are different requests as well as animations and techniques are different. For example, there are animation studios that charge $200 per one second of 3D animation. In video mapping there also can be animation of personalitis, Character Animation but let’s take it simple and take as an example of animation of architecture itself including 3D displaces, extrusions, animation of archtectural elements and visual effects on layers. As I wrote earlier, those 100 companies that were requested gave us different charges but if we take middle average price it will be 2000 EUR per minute. Ten minutes will be Euro 20 000. Summing technical supervision and content development will be 20000+13000. Adding there also accommodation, it will be 35000 EUR. This is the cost of of the project the average level of complexity and comprehensiveness. But it seems to me that start-up companies can do it even cheaper since it is more important to them to declare their existence. Doing this they can dump the market without any awareness that in future they will bring up those clients who would not like to pay them more.
But I told you that it is not possible to calculate video mapping like this. This is a service and one provider can charge one price and another provider can charge another price. But it is not only price that matters but also quality, trust, reliability and understanding if something goes wrong your provider, video mapping company, will correct the situation without any losses. There are a lot of pieces of simple animation in Victoria Secret Show. This animation is very simple and can be made by any student of the first course for 100-300 dollars but due to the fact that there are necessary people working and they will never let you down the price is going up very quickly.
For every client we are creating the personal quote and in most cases we try to go into business process since there are some situations when video event as itself is not needed, at all. If the client can invest 320 000 EUR it makes sense to invite local celebrities and organize several events. Or, to do nothing and buy a house somewhere in Greece :). But there is a dilemma of the whole life: if you want to get more, you have to give more, if you want to get quality, you have to pay more for that quality. It is always necessary to investigate the situation – that is what we do in LIME ART GROUP.
We offer the best solutions in the industry for media and shows on request. Now, we are not only dealing with video projection shows. We are transforming to ready made solutions, 3D animations for video mapping, which get new forms and shapes with the help of talented artists and video mapping companies all over the world. In any case, write to us, we can either prepare video mapping show by ourselves, or advise our partners and specialists who can help you to prepare very nice impressive 3d mapping show at a good price and we can guarantee the quality of such production.
The article is sponsored by LIME ART GROUP
Looking to create a bold and unique wedding décor element for your big day? Transform your wedding venue with the help of projection mapping also known as video mapping or video projection mapping. Take your guests on a journey to any city or landscape in the world. Create decorations or memorable instances with special effects on walls, floors, objects or literally anything you like. Unlike traditional décor which leaves with limited décor options and a static décor through the evening, video mapping allows you to transport your venue at the click of a button.
Projection mapping uses high-resolution content to seamlessly project onto walls and ceiling of virtually any event space, transforming the venue into an entirely different and unique environment. This technology is not limited to flat surfaces or walls, you can project on irregular shapes and turn them into displays. You can even use video mapping on your wedding cake to make that special moment even spectacular. You can buy some pre-made high quality content here, which goes perfectly with any wedding cake.
Mapping essentially means that a complex array of software programs and media servers are used to control the pixels of a projector to match the object you want to project on.
Customize the venue
Video projection mapping allows you to create any effect immediately and affordable. A couple can create visuals journeys which no stat wedding décor could ever achieve.Changing scenes at will, unlike traditional decorations. Virtually create anything you like and I mean anything. Each couple is unique and projection mapping allows you to express exactly that. Once you have the venue mapped with projectors, your guest can enjoy different themes through the day at the push of a button. Every couple can create a unique and expressive environment. Create awe-inspiring visuals journeys for the entire evening. The best part, your guests will remember the day forever.
Content is key.
Once you have the venue and hardware requirements nailed down. Content is what you need to transform the venue, every video mapping show naturally needs content. You can either hire a studio or an artist to create content completely or pick up some of our high-quality video loops that are perfect for your wedding cake and add your own style. Hope you have a fabulous wedding!
We are one of the most experienced companies in Poland specializing in large scale 3D mapping technology spectacles. We create the illusion of giving life to the object, making it dynamic and undergoing amazing and intriguing transformations by designing animation for entire buildings or parts of scenography requiring precision, products, and even entire scenes with the aid of dedicated projectors.
We have an extensive equipment resources enabling us to carry through even the most complex projects. In our offer there are both small multimedia projectors with power of 3000 ANSI, projectors of average power 5,000 – 15,000 ANSI, projectors with 18,000 lumens of light power and the brightest available in the world with 40,000 lumens. We work on professional mediaservers and Watchout program, which allows us precisely correct the image geometry in real time.
For a second year in a row, we were invited by Nomada to participate at the Sharjah Light Festival 2017.
For this occasion we introduced Maestro, a new interactive video mapping, controlled by the user through a futuristic illuminated console.
The installation was set up on a half kilometer long building with 19 video projectors of 20,000 lumens and 8 sky-tracers.
The users were offered to choose between three original Mappings: SAND, MOSAIC and ORGAN.
To complete this creative and technological challenge, Tigrelab teamed up with great talents: Hand Coded was in charge of the generative visuals and sounds, our technological partners ProtoPixel took care of the creative technology and the lighting control, Thomas Aussenac from SoundBox created the Music and Sound Design, and Joan Molins and Roger Amat were in charge of the Motion Design and Animation.
This project has been rewarded during the Sharjah Light Festival 2017 for “Best Installation”.
Original concept, Creative direction and Animation: Tigrelab
PM, concept, generative visual-audio Development: Hand Coded
Creative technology and lighting control: Proto-Pixel
Motion Design and Animation: Joan Molins, Roger Amat
Music & sound design: Thomas Aussenac – Sound Object
Making Of: Felipe Mejia
Sergio Garcia Arribas
Sharjah Light Festival 2017
Organized by Sharjah Commerce and Tourism Development Authority
Produced by Nomada Les Arts Nomades Cie