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À partir d’avant-hierVideo Mapping Blog

Volvo S90

Par Eva Fechten

We surround ourselves with what we truly appreciate, with something that fulfills our life. The main value – is the human being. Swedish concern Volvo develops the idea of its philosophy “Designed around you”. This key aspect inspired Radugadesign studio to create a visual concept for the summer presentation called “The Birth of Excellence” for the premiere of Volvo S90 in Russia.

With the help of holographic projections we created an illusion of a protective dome all over the car, which reflected the company’s values – safety and comfort. And also we managed to transmit the technological features and ideas that inspired the creators of the Volvo S90 model.
This project was implemented in collaboration with the Avantgarde agency.
PS. 100% CGI

Мы окружаем себя тем, что ценим. Тем, что делает нашу жизнь наполненной. Главная ценность –– это человек. Шведский концерн Volvo развивает идею своей философии “Designed around you”. Этот ключевой аспект вдохновил студию Radugadesign на создание визуальной концепции для летней презентации “Рождение совершенства” в рамках российской премьеры флагманского седана Volvo S90.

С помощью голографической проекции мы создали иллюзию защитного купола над автомобилем, отражающего ценности компании – безопасность и комфорт. А также рассказали о технологических особенностях и идеях, которые воодушевили создателей модели Volvo S90.
Проект выполнен совместно с агентством Avantgarde.
PS. 100% CGI

Creative directors: Mikhail Kabatov, Ivan Nefedkin
Producer: Tanya Sopp
CG production director: Roman Goobanov
Concept artist: Sergey Voronov
Lead CG Generalist: Elen Elkiev
CG Generalists:
Artur Zhamaletdinov
Dmitry Kulikov
Sound FX: Veniamin Rayev
Technical director of the show: Vitaliy Erzikov

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The post Volvo S90 appeared first on Video Mapping Blog.

Maestro – Sharjah Light Festival 2017

Par Eva Fechten

For a second year in a row, we were invited by Nomada to participate at the Sharjah Light Festival 2017.
For this occasion we introduced Maestro, a new interactive video mapping, controlled by the user through a futuristic illuminated console.

The installation was set up on a half kilometer long building with 19 video projectors of 20,000 lumens and 8 sky-tracers.
The users were offered to choose between three original Mappings: SAND, MOSAIC and ORGAN.

To complete this creative and technological challenge, Tigrelab teamed up with great talents: Hand Coded was in charge of the generative visuals and sounds, our technological partners ProtoPixel took care of the creative technology and the lighting control, Thomas Aussenac from SoundBox created the Music and Sound Design, and Joan Molins and Roger Amat were in charge of the Motion Design and Animation.

This project has been rewarded during the Sharjah Light Festival 2017 for “Best Installation”.


Original concept, Creative direction and Animation: Tigrelab

PM, concept, generative visual-audio Development: Hand Coded
Creative technology and lighting control: Proto-Pixel
Motion Design and Animation: Joan Molins, Roger Amat
Music & sound design: Thomas Aussenac – Sound Object
Making Of: Felipe Mejia
Tigrelab Team:
Federico Gonzalez
Mathieu Felix
Javier Pinto

Nagyb Cedeño
Sergio Garcia Arribas
Julie Herbert

Sharjah Light Festival 2017
Organized by Sharjah Commerce and Tourism Development Authority
Produced by Nomada Les Arts Nomades Cie

The post Maestro – Sharjah Light Festival 2017 appeared first on Video Mapping Blog.